From its base in Birmingham, Alabama, O’Neal Industries (ONI) is a household name in the service center industry. It’s gigantic, with tentacles across North America and locations from Singapore to Southampton, but as a family owned enterprise, it remains devoted to a culture of honest, highly competent dealings, friendly assistance and long-term relationships. Norm Browning, ONI’s vice president of business development, works as a liaison to all sales, manufacturing and customer service teams. He explains the company’s structure and how it works.
"Each affiliate has its own operating network. But “integration” or collaboration starts from the top," says Browning.
“Executive leadership expects affiliates to work together if—across the enterprise—we can add value to a customer’s supply chain. It starts there, with the goals and objectives. We do that either by passing along opportunities that may not be a fit for one affiliate but the sales lead can work for another affiliate. That’s when teams reach across and introduce accounts to use the services of other divisions.”
Read the complete article from Modern Metals here.
Posted July 13, 2017
Return to Blog